Saturday, February 2, 2013
Stores and Brand Names Lure Consumers
Have you ever been to the store and wondered why all of the
expensive, brand name products are jumping out at you? Store owners use this tactic to get you to
buy those items, putting the expensive products at eye-level and the
less-pricey options above and below the center stage. A recent article also identified another
consumer trap having to do with brand name items. The article discusses the common consumer
perception that because the brand name has created so-called “healthy” products
before, the company’s products will all be “healthy”. Maybe the company has had one of its products
marked with the American Heart Association (AHA) red-and-white seal of approval
meaning the particular product meets certain heart healthy guidelines of low
sodium and containing good fats versus the bad saturated/trans- fats. Even though
AHA developed the seal to make things easier for the average consumer to make
better choices, if a consumer sees this once, they may be more inclined to
automatically believe that company’s products are all heart healthy. Mindfulness is key to questioning and
catching the easily deceptive traps.
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