Have you ever thought about what it is that makes you think a certain food is healthy? Does it have to do with the appearance of the food, where it’s located in the grocery store, information you may have read, or is it because your mother told you so? We consider so many factors in determining whether a food is healthy and because of this, America’s view of health food is continually changing.
According to an article written by Anjali Athavaley, Americans are focusing less on weight-management foods like Lean Cuisine, Healthy Choice, and Special K. Instead of counting calories, today’s consumers are more focused on actually being able to read and understand the ingredients. In addition, consumers are reaching for more gluten-free, high-protein, and ethnic flavors. This is clearly a major concern for companies, as they now need to rethink their products as well as their marketing strategies.
As consumers, we need to be aware that food marketed as healthy, just might not be. The front of the package may be deceiving, so always remember to shop smart and check the ingredient list.